Leakage Analysis

A Leakage Analysis is considered to be one of the most valuable tools in determining specific industries with retail potential in a given locale. Through an examination of the relationship between market demand and existing supply, Nelson, Pope & Voorhis determines if the existing businesses located within a given market are capturing the full retail sales potential of those who shop there.

When the findings from a Leakage Analysis are coupled with demographics, locational, and other factors specific to a given site, Nelson, Pope & Voorhis recommends specific industry sub-sectors that are most likely to succeed within a local market. Our Leakage Analyses have served as stand-alone reports, but are more frequently prepared in combination with our Market Feasibility Studies.