Niche Market Analysis and Market Branding

Market branding is a collection of perceptions generated by what people see and how they feel about a place. In order to encourage new residents, businesses and visitors to a given locale, it is necessary to focus efforts on the opportunities and strengths, and determine the competitive advantage that will transform the community. Nelson, Pope & Voorhis has experience working with community stakeholders in identifying market niches, and preparing branding and positioning strategies to encourage the differentiation and results-driven action in the community.